Our Brands
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Classic Home
Our Classic Home range features real wood, laminate, and luxury vinyl flooring, all crafted to add both style and durability to your space at an affordable price.
Designed with easy-to-install click or tongue & groove systems and a commitment to lasting performance, offering the perfect combination of design, strength, and affordability.
Transform your home with our beautiful options, and experience the ideal mix of sophistication and value with Classic Home.

Lifeworks
Our Lifeworks laminate range represents the pinnacle of laminate flooring made for busy family homes.
It features user-friendly click systems that are perfect for both DIY enthusiasts and professionals, and it includes a pre-attached premium underlay for even easier installation.
Enhanced with our Family Guard™ Technology, it offers exceptional durability for busy households. Plus, its waterproof nature makes it an ideal choice for any room, including kitchens and bathrooms!

Ovation
With our Ovation range we are creating ultimate solutions in flooring for modern homes.
The Stone Particle Composite core in our Ovation vinyl flooring offers industry-leading density, ensuring it outlasts other vinyl floors. Its stain and fade-resistant finishes keep it looking pristine for longer. Combined with a quick and easy click system and built-in underlay for seamless installation
Featuring Family Guard™ Technology and 100% waterproof protection, Ovation is a top choice.

Origin
Our Origin real wood flooring range brings the beauty of real wood indoors.
Genuine oak wood flooring combines timeless character with unmatched durability in both click systems and tongue & groove fitting options.
Crafted from 100% European oak and reinforced with a strong multiply core, our flooring offers superior impact resistance. Responsibly sourced and quality assured, Origin brings together the natural beauty of oak with lasting performance.

Waterproof Flooring That Wows!
The Ultimate Waterproof Floors For Your Kitchen & Bathroom
Looking for flooring that can handle all the spills, splashes, and everyday hustle of your kitchen or bathroom?
Our Lifeworks laminate and our Ovation luxury vinyl floors are up for the challenge!
Plus, they’re the perfect alternative to traditional tiles – no grout, no hassle, just stunning, durable floors that are ready for anything.

Waterproof Flooring That Wows!
The Ultimate Waterproof Floors For Your Kitchen & Bathroom
Looking for flooring that can handle all the spills, splashes, and everyday hustle of your kitchen or bathroom?
Our Lifeworks laminate and our Ovation luxury vinyl floors are up for the challenge!
Plus, they’re the perfect alternative to traditional tiles – no grout, no hassle, just stunning, durable floors that are ready for anything.
Our Top Picks
Here’s a hand-picked selection of floors across our brands making your choice even easier.

A little bit about us
At Renovate Direct, we bring together style and practicality to create high-quality home improvement products built for real life.
With 30 years of experience and over 30 million square metres of flooring provided, we know what lasts and what homeowners truly need.
By designing our own innovative solutions, we make transforming your home easier and more affordable than ever.
Laminate Flooring
Lifeworks
Shop the ultimate laminate flooring for busy family life, offering waterproof protection, built-in Family Guard™ Technology, and a simple click system with attached underlay for seamless installation.
Luxury Vinyl Flooring
Ovation
Shop our Ovation luxury vinyl flooring combines unbeatable durability with 100% waterproof protection, an ultra-strong core, and a click system, making it the perfect choice for any room!
Real Wood Flooring
Origin
Shop our real wood flooring, which combines timeless character with exceptional durability, featuring a robust multiply core for superior impact resistance and longevity.
Laminate, Vinyl and Real Wood Flooring
Classic Home
Shop our Classic Home flooring—where quality and affordability meet. Choose from our laminate, real wood, and luxury vinyl options with easy installation and lasting performance to create beautiful spaces at a brilliant value.

Finding The Perfect Floor Has Never Been Easier
Pick any 3 samples or one of our sample packs, and we’ll send them straight to your door, free of charge! Feel the quality, put them to the test and see how they look in your own space.
It’s the easiest way to shop with confidence.
Discount automatically applied at checkout.
Common Questions
Does anywhere else sell these brands?
No, you won’t find these brands anywhere else!
We design and manufacture them ourselves, allowing us to ensure they have all the features needed for durability in busy households. By bringing the products directly to you, we maintain high quality without compromising on affordability.
Which flooring brands offer waterproof options?
Our Lifeworks laminate range offers flooring options that are both 100% waterproof and 72-hour water-resistant, making it ideal for busy households where spills or moisture are common, such as kitchens or bathrooms.
Additionally, our Ovation range of luxury vinyl flooring is fully 100% waterproof. This makes it a great choice for areas prone to moisture, providing peace of mind with low maintenance, easy cleaning, and long-lasting performance.
Both options deliver the perfect blend of style, practicality, and resilience for everyday family life.
Which brands come with attached underlay?
Both our Lifeworks laminate range and Ovation luxury vinyl flooring range come with attached premium underlay, making installation quicker and easier. This built-in underlay not only saves time and money by eliminating the need for a separate purchase, but also enhances comfort underfoot, improves sound insulation, and provides a smoother, more even fit across your floors.
What warranty is available?
The warranties vary among the brands based on the specific products, and detailed information can be found on the individual product pages.
Our Classic Home range offers up to a 25-year domestic warranty.
Our Lifeworks, Ovation, and Origin ranges feature warranties of up to a lifetime, providing excellent long-term protection and peace of mind for your flooring investment.